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Why You Get Tongue-Tied When Describing Your Work

tongue-tied[I almost titled this post, "Stop Worrying About the Words." You'll see why.]

Even if you have some memorized answer to “What do you do?”, you probably still worry about whether you’re using the right words. There’s so much stress over the words related to our work. You’re not alone in that struggle.

I especially notice this struggle when it comes to describing a new business or cause that you’re really excited about. It feels like there’s no possible way to capture all that is in your heart about it. Using only a few words to capture it feels like you’re cheapening it somehow. Sound familiar?

And if you get really tripped up on the words and you’re rethinking it over and over, you might be an introvert. We’re at higher risk of over-thinking our words. That’s me! While it’s also an asset to naturally think things over thoroughly, that can cause trouble too. The worst is when you’re thinking and thinking, then you start feeling more nervous about getting it right, and negative thinking can take over. You know that feeling? Yup.

Think about all these words you have to come up with for a business. The list itself is overwhelming.

  1. Business name
  2. Tag line
  3. Your title
  4. A brief description of what you do (the dreaded “elevator pitch”).
  5. Business card words (It’s so small!)
  6. Words for your website’s Home page (What the heck?!)
  7. Words for your website’s About page (Credentials? Your personal story? Your philosophy? Huh?)
  8. What to say in an introductory video
  9. Your Linkedin profile description
  10. Your email signature
  11. What to say when a reporter interviews you about your work
  12. Your bio for an upcoming presentation
  13. Then there’s the presentation itself!
  14. I’m sure you can think of a few more.

If any of these items on the list cause you to tense up, you’re in good company. Finding the words is one of the hardest parts of having a business. And the same goes for a cause you’re working on, a new career direction you want to pursue, or anything to do with what you do.

OK, now you get the extent of the tongue-tied problem.

Here’s why it’s so hard, and what to do about it. Continue reading

1 Easy Step for Getting New Clients Now

Spring EmergenceThis is not some gimmick. I’m going to give you the exact step below because I’m concerned that so many people skip over this easy and effective step.

I notice that people starting businesses, or even with existing businesses, make it way too hard on themselves to get a few new clients.

You don’t even need a website, a speaking engagement, a business card, or a networking event to get some new clients.

This is the easiest and fastest way to get new clients. I can’t believe how many people skip over this!!

I recently had a first coaching session with a client who we discovered was ready enough to have her first customer, but she wasn’t sure how to find customers. I nudged her to try this one idea and by the time we met the second time, she had two new customers! Continue reading

I Opened My Heart and Found Strength, Not Weakness

I learned an important lesson about the heart when I went to my father’s funeral many years ago. The day he died, a friend came over and took me for a walk in the February chill and listened to my worries.

I told her I was afraid I couldn’t handle all the emotions, and that I was especially afraid to be at the funeral and feel raw emotions in front of everyone when I felt so vulnerable. It was one of those major shy moments when I wanted to hide.

[image: rose quartz heart]She gave me a gift that has helped me with that fear ever since. She gave me a rose quartz heart to keep in my pocket. She said it was a symbol that I could be strong like a rock, and have an open heart at the same time. I started to imagine that maybe strength could coexist with an open heart.

So I tried it at the funeral.  Continue reading

LinkedIn Profile Essentials: Why and How

[image: LinkedIn]It’s time for a post about LinkedIn because I’m spending a lot of time explaining it. Even people who have been using it a while are not using it as well as they could be. You’re leaving money on the table if you don’t use it, or if you don’t use it well.

And it doesn’t take much time at all! There’s really no down side to having an updated LinkedIn profile. And plenty of up sides.

Below are a few specific reasons why you should, followed by quick tips on how to make it work best. I’m including links to step-by-step instructions.

Even if you’re sure social media is not for you, at least get a listing in LinkedIn and I’ll let you off the hook on the rest.

Who am I to advise on this? I’ve been using LinkedIn longer than most people have even heard of it, and I’ve tinkered around to see what works. I get business from LinkedIn with very little effort. And I’m in the top 5% of most viewed LinkedIn profiles. I understand social media and I enjoy sharing the shortcuts.

Continue reading

My Mission to Support Quiet and Shy Girls

"Quiet Girls" have a lot to say!

“Quiet Girls” have a lot to say!

I was painfully shy at one time, and I understand the stuckness and pain of it. I feel called to help quiet girls who feel stuck. I’ve begun some projects that might interest you too, described at the end.

I was that super shy kid while growing up, who could barely get a word out of my mouth even though I craved being heard and understood. It was more painful than it needed to be.

I have broken free of that shyness grip and I have studied how I did it, and how others have done it. I know how to help. I feel called to pass it on.  Continue reading