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3 Quick, Easy, Effective, and Free Steps To Get Clients

You will rarely find those 4 words together: Quick, Easy, Effective, and Free. So I recommend you take this seriously because you might not find that combination again.

These are concrete steps that get real results. I’ll walk you through step by step. No catch. I’m just providing this list because I see too many people struggling when it can be much easier.

No need to go take another marketing webinar, read another book, make more lists, or wonder if you should hire that telemarketer who “can get you listed in Google.” Let those go for now.

These steps are bound to help you attract clients sooner than any of those things can do.

Pre-requisites? The only thing you need before these will work is that you have something to offer that you believe in and that you know has value to others. You don’t need a website or business cards before doing these things.

I’ve explained each step clearly so it’s easy to go step-by-step. Let’s begin.  Continue reading

Addicted to Social Media, Anyone?

Every year I go to a fun relaxed day of learning called Podcamp, where we learn from each other about the latest in social media.

As I think about what social media topics most interest me, the one that rises to the top is how to stay out of the addictive nature of social media. So I decided to sort out my thoughts about it here and then maybe I’ll lead a session on this topic.

I think I’ll even ask everyone in the session to power down their technology, and find out what happens. Withdrawal? Real connections?

Here are my thoughts about the problem and some solutions. And don’t miss the fun Muppets video that will give you some relief right away.  Continue reading

Do Solopreneurs Get Sick Time Off?

I work for myself, which some of us call being a “solopreneur.” In a way that word sounds so lonely, as if everything is on your own shoulders. No employer and no employees to rely on. Some people think that means there’s no help, and there’s no room to be sick or a take time off.

Well, I’m here to contradict those stereotypes:

  1. There IS Support.
    You better let in help or your business won’t make it. Seriously, every self-employed person who is making it has people behind the scenes who are helping in significant ways. It might be a spouse, an accountant, a helpful friend, colleagues to bounce things off of, and/or a business coach.
  2. There IS Sick Time.
    Solopreneurs DO have sick time available, if they are willing to send themselves home. When you have a sustainable business model, it allows for sick time, with no financial loss.

How I Allowed Time Off and Support

[Image: sick time and the miracle cure]As I sit here on the tail end of this very determined sniffly cold, I’ll tell you my real life story of taking time off as a solopreneur. Continue reading

How Do I Answer “What Do You Do?” When It’s… Complicated?

“What do you do?” seems to be one of the most dreaded questions. Especially for people in transition or who feel like what they’re doing might be judged. It makes us squirm a little…. or a lot.

It can be especially hard for introverts and perfectionists who like to think before talking and then speak in a thorough way. It’s hard to find a good simple answer!

And yet, we are faced with this question so often. It might sound like this in your head when you get that question:

  • “I better have something good to say, Now!”
  • “They’ll think I’m a freak if I tell the truth!”
  • “They’ll think I’m a loser if I don’t have a ‘legitimate’ answer.”
  • “I feel like I have no clear identity like other people have.”
  • “I don’t want them to know I have family money to support me.”
  • “Staying at home with kids doesn’t seem like a real answer. Maybe I should do more.”
  • “I have tons of ideas but they’re still messy and I hate talking about it at this stage.”
  • “I don’t want to tell them I’ve been sick for a year. Ugh.”

Can you relate? It’s… Complicated.

Even people who know what they do for work can get nervous with this question. It almost feels like the asker wants us to define ourselves, right now, in one sentence. It’s just impossible to summarize ourselves like that.

Since I talk to so many people in transition, I get this question about how to answer “What do you do?” all the time. I want to share some things I’ve found helpful. Continue reading