Blogging isn’t for everyone but it can be far more useful for businesses, organizations, and individuals than most people think.
Here are the practical reasons why I choose to blog despite all the other things demanding my attention.
Practical Reasons Why I Blog
- Blogging sharpens my skills at expressing myself in my field of expertise.
- It forces me to check up on my knowledge and opinions before hitting “publish.”
- It keeps me alert for and learning about new trends in my field.
- It’s an easy place to refer people when I want to explain more of my thoughts.
- It gives me better attention from search engines. Search engines love fresh content and often reward it with higher ranks.
- It creates opportunities for conversations with people interested in the same topics.
- It shows I care when I give away free information. (Good marketers give first.)
- It’s an easy place to store my thoughts and information.
- It provides an easy format for people to leave comments and interact. (Scroll down to comment on this post.)
- It provides an easy and common way for people to subscribe to my updates (via RSS or email), so we can stay in touch.
- It provides regular writing practice. We could all benefit from improved writing skills.
- It sharpens my web writing skills.
- It sharpens my visual presentation skills.
- It’s a sample for prospective clients of my knowledge and approach.
- It’s a writing sample for people seeking help with communications.
- It sharpens my knowledge of blogging which better prepares me to help clients with blogging.
And that’s just the practical reasons! I also blog because it’s fun!
In fact, blogging is more effective if you can have fun with it. Oh man, I just turned having fun into a practical thing. Lest we (I) forget, fun is a good thing by itself! Enjoy!