You know it’s time for a new blog post when a topic comes up in multiple conversations in the same week. So here’s this week’s theme. I work with heart-centered business people, and many of them struggle to express that side of themselves out loud — especially in the business world. But we all need [...]
Read Full Post »
I’m impressed by this Vermont tourism marketing campaign, “Apples for iPods Contest.” It’s that perfect mix of fun, simple, effective, low-cost — and clever enough to get good press coverage and results. Could you do this for your next campaign?
Read Full Post »
Image by Brett L. via Flickr In the previous post about social media, I explained how the playing field has changed for everything, as fueled by the rising access to social media. When it comes to promoting something on the web, you are not in charge of your own messaging anymore. Everyone is in charge. [...]
Read Full Post »
Small businesses are experiencing equalizing benefits with the use of social media. Now is the time for small businesses to rise again. Can the Walmart era be ending?
Read Full Post »
Seven million people viewed the MomsRising.org Mother of the Year Award customizable video in honor of Mother’s Day. It’s a great web marketing sample for social causes or anyone.
Read Full Post »