Category Archive for 'Heart-Centered Marketing'

The main reason people search online is to look up information, so if your online communications are only about selling or asking for something, you’re missing the boat. The key to effective marketing and communications whether online or offline is to give your audience something they find valuable first. Be helpful. Then offer them the [...]

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In honor of Earth Day approaching on April 22nd, I added a webpage with a list of things I do to green my business. I hope this sparks new ideas for you. I encourage you to post your own green list on your website. A recent survey showed that the majority of today’s consumers are [...]

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