Make Your Mark    

When you’re done writing that perfect blog post or webpage, go back and sprinkle in a few synonyms of your main topic. For example, if you’re writing about “volunteering,” refer to it as “community service” too. Why?

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Even though search engines are robots, their “artificial intelligence” programming is so sophisticated that they know if your web content is written well or not. The better your content reads to a human being, the more “points” you get from search engines.

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[updated May 3, 2010]
When it comes to posting video online, there can be search engine optimization (SEO) benefits if you follow certain guidelines. Here are 5 things you should do with your video content to achieve SEO benefits.
As an example, check out this fantastic web video marketing campaign that is getting results. It’s short, simple, [...]

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When discussing search engine optimization, or SEO, there’s one term you need to know: target keywords.
Keywords are the words people enter into a search box, such as at Google, Yahoo, or Bing.
Target keywords are the searches that you’re hoping to be found under.

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Couldn’t resist sharing this “Lolcats” photo in the midst of our March snowstorm.
But seriously, did you know that searching for pictures of cats is a hugely popular web search?

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