Having a narrow niche for your business is so important that I’m determined to prove it to you. If this post isn’t enough, please leave a comment below.
Does your basic pitch say something like “I help people get things done.”? If so, that could be interfering with your marketing.
It’s hard for listeners to picture the generic words “people” or “things,” so they will ignore you. Vagueness puts them to sleep.
It doesn’t matter if you actually can help everyone. No one will listen.
But they will pay attention if you say “I help older adults who want to find a fun exercise plan that helps them feel great.”
Your audience will listen even if it’s not describing them. They’ll say “OH, my mom could use that!” Or “Oh, I need that too, do you work with people in their 30s?”
The concrete nature of what you say keeps their attention.
This post will define niches and why you need a narrow niche. The next post will explain how to choose your niche. Continue reading