Make Your Mark    

Small businesses know by now that they need a website AND visibility in the popular social media sites like Facebook and LinkedIn, and maybe Twitter, YouTube, and others too. It’s not just about having your own website anymore. So most of you have got at least one social media profile kinda sorta thrown together, like [...]

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Blogging isn’t for everyone but it can be far more useful for businesses, organizations, and individuals than most people think. Here are the practical reasons why I choose to blog despite all the other things demanding my attention.

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There’s so many great reasons to hire interns (especially for help with new media) and we all seem to want their help. But, so much gets in the way, right? You search, you interview, they start…they stop showing up, or you don’t know what to give them… and you stop trying. Yet, some people manage [...]

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Image by Brett L. via Flickr In the previous post about social media, I explained how the playing field has changed for everything, as fueled by the rising access to social media. When it comes to promoting something on the web, you are not in charge of your own messaging anymore. Everyone is in charge. [...]

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If you had any doubt left about the potential for using social media (like Twitter) for social change, I hope all doubts are gone this week. There is a revolution going on all around us — in business, politics, everything! The streets of Iran this week are the perfect reflection of it. Social media is [...]

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