Make Your Mark    

The main reason people search online is to look up information, so if your online communications are only about selling or asking for something, you’re missing the boat. The key to effective marketing and communications whether online or offline is to give your audience something they find valuable first. Be helpful. Then offer them the [...]

Read Full Post »

It’s OK if you’re not quite in the Twitter game (yet) but if you’re part of an organization, you should do these few damage control tasks right away. Others are learning the hard way.

Read Full Post »

You’ve probably heard “Web 2.0″ thrown around but even people who say it don’t always know what it’s about or why it’s so important. And now people are adding “2.0″ to everything: Business 2.0, World 2.0, Learning 2.0, etc. So what’s up? “2.0″ is a playful reference to a cultural shift in who’s got the [...]

Read Full Post »

More than any other question lately, I am answering “What is Twitter?” and “Why should I use Twitter?” At least once a day. For something so simple, it’s not easy to explain. Many of us turn to analogies to explain it, so I decided to start collecting useful Twitter analogies here. Please add to the [...]

Read Full Post »

I just got back from Western Mass PodCamp.  Thanks everyone for sharing your social media knowledge at this incredible unconference so we could all pretend to keep up on the latest technology. Whew, I think my favorite technology is still pen and paper. If you’re like most people in 2009, you’ll enjoy this humorous video [...]

Read Full Post »