and Make a Living
Posted in Heart-Centered Marketing, Web & Social Media, Web Content on Apr 19th, 2009
In honor of Earth Day approaching on April 22nd, I added a webpage with a list of things I do to green my business. I hope this sparks new ideas for you. I encourage you to post your own green list on your website. A recent survey showed that the majority of today’s consumers are [...]
Posted in Web Content on Mar 17th, 2009
People make buying decisions based on emotion, but they justify their decision with logic. That means your web content has to reach them on an emotional level. And that needs to be your starting place, not an afterthought. Here’s the gist of how to do that.
Posted in Search Engines, Web Content on Mar 13th, 2009
When discussing search engine optimization, or SEO, there’s one term you need to know: target keywords. Keywords are the words people enter into a search box, such as at Google, Yahoo, or Bing. Target keywords are the searches that you’re hoping to be found under.
Posted in Web Content, Websites 101 on Feb 27th, 2009
Did you know that the default is that the website designer is the owner of the design and content unless you have an agreement otherwise!? Yikes. Get something in writing. Problems do happen as a result, believe me.
Posted in Web & Social Media, Web Content on Feb 19th, 2009
When making decisions about the content on your website, keep this advice from a pro in mind:
Content and design © 2012 Valerie Nelson Northampton, MA
Posts can be republished solely in accordance with the
BY-ND Creative Commons License (Attribution requirements)
Website Privacy Policy
Coaching for Introverts
Career Transition Coach
Small Business Coach
413.320.2182
[Address/Directions]