Make Your Mark    

Small businesses know by now that they need a website AND visibility in the popular social media sites like Facebook and LinkedIn, and maybe Twitter, YouTube, and others too. It’s not just about having your own website anymore. So most of you have got at least one social media profile kinda sorta thrown together, like [...]

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You’ll get a big boost for your business’s visibility if you are listed in a few key places on the web. You don’t even need a website yet. You can get found now. I know, there are zillions of options for online business listings, with a wide range of prices. Many good ones are free [...]

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[updated Aug. 9, 2011] If you have something to say or promote (e.g., looking for work or new clients), making a short and simple video should be moved up on your priority list. When you see how this small business video sample (featured here) draws you in, you’ll want one too. These two reasons should [...]

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One of my web marketing coaching clients asked me this question that comes up so much that it was worth a blog post. After finishing website edits, excitedly launching a new website, posting online videos, and promoting the business in a few more places online, she asked me: Do I have to learn Twitter now? [...]

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Do you still need that Yellow Pages listing if people mostly search online now? Probably not. Make sure you’re found in the primary online listings. It’s free! All three major search engines, Google, Yahoo, and Bing, offer a free and easy way to include your local business in their listings. Here’s where to start:

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