Category Archive for 'Web & Social Media'

When you’re done writing that perfect blog post or webpage, go back and sprinkle in a few synonyms of your main topic. For example, if you’re writing about “volunteering,” refer to it as “community service” too. Why?

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Seven million people viewed the MomsRising.org Mother of the Year Award customizable video in honor of Mother’s Day. It’s a great web marketing sample for social causes or anyone.

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At a seminar on Web 2.0 for small businesses last week, the first panelist, Chris Amato, started us off by giving a quick (and excellent) overview of the hottest online bells and whistles — from viral videos on YouTube to Twitter and iPhone apps. Widgets, nings, and apps, oh my.

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Even though search engines are robots, their “artificial intelligence” programming is so sophisticated that they know if your web content is written well or not. The better your content reads to a human being, the more “points” you get from search engines.

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Jeff Cohen has mastered the art of using social media to find a job. He was smart enough to use his own social media savvy to promote himself to his employer of choice, Bronto. Here’s what happened.

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