Make Your Mark    

Jeff Cohen has mastered the art of using social media to find a job. He was smart enough to use his own social media savvy to promote himself to his employer of choice, Bronto. Here’s what happened.

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The main reason people search online is to look up information, so if your online communications are only about selling or asking for something, you’re missing the boat.
The key to effective marketing and communications whether online or offline is to give your audience something they find valuable first.
Be helpful. Then offer them the option to [...]

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It’s OK if you’re not quite in the Twitter game (yet) but if you’re part of an organization, you should do these few damage control tasks right away. Others are learning the hard way.

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You’ve probably heard “Web 2.0″ thrown around but even people who say it don’t always know what it’s about or why it’s so important.
And now people are adding “2.0″ to everything: Business 2.0, World 2.0, Learning 2.0, etc. So what’s up?
“2.0″ is a playful reference to a cultural shift in who’s got the power. Everyone [...]

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It should be no surprise that Advertising Age has named Barack Obama “Marketer of the Year 2008″ ….Creative web marketing has been a crucial piece of his strategy.

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