Make Your Mark    

I am available to optimize your website and social media profiles for better visibility in search engines, often referred to as search engine optimization or SEO. I customize the work to meet your particular goals.

I have helped hundreds of people across the U.S. with web optimization and we have gotten results. I know what works, what’s a waste of time, and what will backfire.

Did you know that it makes a big difference to optimize your LinkedIn, Twitter, and Google profile descriptions? It’s not just website optimization anymore. Now there’s social media optimization (SMO) too.

Does SEO Work?

You can’t control or trick search engines (you’d be richer than Bill Gates if you could). But you can follow some well-established guidelines that do make a difference.

That work you did on my website has made a tremendous difference already. Many people are extremely impressed with my high standing in Google and other search engines…I have noticed an impressive increasing role of the website in directing patients to my office.

—David Kaufman, M.D., New York, NY

Does It Lead to More Income?

I understand  that you don’t just want more more visitors to your website or social media profile, you want the right people to find it, and you want those people to do something — become customers, clients, partners, or donors.

That’s why we’ll optimize so you get results from search engines and from the people who arrive at your website. No tricks, just solid methods that get results.

After I implemented Val’s suggested changes, I began noticing a positive difference: My website routinely showed up in the top 3 in Google for my targeted search phrases. Inquiries and enrollments increased. And the site drew a wide range of people. I highly recommend Val and will undoubtedly use her services again.

—Leah Wing, Ed.D, Amherst, MA

Is It Expensive?

People mistakenly assume that SEO services have to be expensive. In many cases, getting even one new client can easily cover the cost of your SEO investment.

A basic small business package for SEO can cost as low as $1625. In my experience, if we cut corners any more than that, you won’t get meaningful results.

In a free initial phone call, I can give you a rough sense of what we could expect to accomplish with SEO in your case, and then you can decide if it’s worth it.

I also offer SEO education  and writing assistance as part of my marketing coaching services.

How Does It Work?

I meet with people in person in Northampton, Massachusetts, and the surrounding Western Mass area. I can also work with you by phone and email if you live further away.

I promise to make it painless and people-friendly. No fancy jargon.

I start by learning about your business, your target audience, and your current goals. Then we’ll tackle the three critical pieces of web optimization.

Let’s Talk. No Pressure.

Contact me to discuss your goals. I look forward to hearing from you.

[Val's] high level of professionalism is coupled with a generous, patient spirit…Not only will she solve your problem, but she’ll find the best solution tailored to fit you as a client, and you will find yourself learning volumes from her expertise along the way.

—Adam Sweeney, Web Designer, Portland, OR