Tag Archive 'marketing 2.0'

All Marketing Rules Have Changed. Now What?

Posted in Heart-Centered Marketing, Social Media, Web & Social Media on Jun 18th, 2009

Image by Brett L. via Flickr In the previous post about social media, I explained how the playing field has changed for everything, as fueled by the rising access to social media. When it comes to promoting something on the web, you are not in charge of your own messaging anymore. Everyone is in charge. [...]

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Good Marketers Give First

Posted in Heart-Centered Marketing, Social Media, Web Content on Apr 21st, 2009

The main reason people search online is to look up information, so if your online communications are only about selling or asking for something, you’re missing the boat. The key to effective marketing and communications whether online or offline is to give your audience something they find valuable first. Be helpful. Then offer them the [...]

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