Make Your Mark    

Image by Brett L. via Flickr In the previous post about social media, I explained how the playing field has changed for everything, as fueled by the rising access to social media. When it comes to promoting something on the web, you are not in charge of your own messaging anymore. Everyone is in charge. [...]

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You’ve probably heard “Web 2.0″ thrown around but even people who say it don’t always know what it’s about or why it’s so important. And now people are adding “2.0″ to everything: Business 2.0, World 2.0, Learning 2.0, etc. So what’s up? “2.0″ is a playful reference to a cultural shift in who’s got the [...]

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People make buying decisions based on emotion, but they justify their decision with logic. That means your web content has to reach them on an emotional level. And that needs to be your starting place, not an afterthought. Here’s the gist of how to do that.

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It should be no surprise that Advertising Age has named Barack Obama “Marketer of the Year 2008″ ….Creative web marketing has been a crucial piece of his strategy.

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