Tag Archive 'niche'

How To Choose Your Niche

Posted in Small Business Power on Sep 27th, 2011

In a previous post, I described the reasons you should choose a narrow niche for your business. Now we’re getting down to how to choose the right niche for you. Your niche doesn’t have to be an age or gender demographic such as “50-something women.” That’s a simplistic example that might not be narrow enough. [...]

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Very Specific Niches Draw More Interest

Posted in Small Business Power on Sep 27th, 2011

Having a narrow niche for your business is so important that I’m determined to prove it to you. If this post isn’t enough, please leave a comment below. Does your basic pitch say something like “I help people get things done.”? If so, that could be interfering with your marketing. It’s hard for listeners to [...]

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