Tag Archive 'online communications'

Persuading Someone Starts with Passion

Posted in Bringing Our Hearts to Work, Leadership, Think Bigger on Oct 19th, 2010

Want to inspire someone to do something new? Want them to hire you, buy something, follow your lead, become more earth-friendly? Start by drawing a compelling vision of the future outcome. Or as Simon Sinek says in this persuasive video (embedded above), start with the WHY. Only then will people listen to the WHAT and [...]

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It’s the Message, Not the Medium

Posted in Social Media, Val's Favs, Web & Social Media, Web Content on May 10th, 2009

At a seminar on Web 2.0 for small businesses last week, the first panelist, Chris Amato, started us off by giving a quick (and excellent) overview of the hottest online bells and whistles — from viral videos on YouTube to Twitter and iPhone apps. Widgets, nings, and apps, oh my.

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Good Marketers Give First

Posted in Heart-Centered Marketing, Social Media, Web Content on Apr 21st, 2009

The main reason people search online is to look up information, so if your online communications are only about selling or asking for something, you’re missing the boat. The key to effective marketing and communications whether online or offline is to give your audience something they find valuable first. Be helpful. Then offer them the [...]

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