Tag Archive 'personal branding'

Want to inspire someone to do something new? Want them to hire you, buy something, follow your lead, become more earth-friendly? Start by drawing a compelling vision of the future outcome. Or as Simon Sinek says in this persuasive video (embedded above), start with the WHY. Only then will people listen to the WHAT and [...]

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10 Essential Resume Repairs

My career coaching clients often ask me to review their résumés. As a former hiring manager, I know what employers pay attention to (and what ends up in the trash) especially when they’re inundated with résumés. Here’s what I find myself saying all the time about the résumés I review. Please use the following as [...]

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[updated Aug. 9, 2011] If you have something to say or promote (e.g., looking for work or new clients), making a short and simple video should be moved up on your priority list. When you see how this small business video sample (featured here) draws you in, you’ll want one too. These two reasons should [...]

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I’m a bit sporadic with my blogging. Yep, something has to give sometimes. I notice a lot of my fellow business owners let their blogs take a back seat sometimes. If that’s you too, that’s OK. Blogging is great (why), but it’s true that you have to focus first on the lowest hanging fruit when [...]

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If you fill out the Google user profile, you’ll see that alongside the blanks for your name and website address  is a blank for “Your Superpower.” What would you put? If you don’t know, it’s worth deciding.

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