Make Your Mark    

Small businesses know by now that they need a website AND visibility in the popular social media sites like Facebook and LinkedIn, and maybe Twitter, YouTube, and others too. It’s not just about having your own website anymore. So most of you have got at least one social media profile kinda sorta thrown together, like [...]

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You’ll get a big boost for your business’s visibility if you are listed in a few key places on the web. You don’t even need a website yet. You can get found now. I know, there are zillions of options for online business listings, with a wide range of prices. Many good ones are free [...]

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When you’re done writing that perfect blog post or webpage, go back and sprinkle in a few synonyms of your main topic. For example, if you’re writing about “volunteering,” refer to it as “community service” too. Why?

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Even though search engines are robots, their “artificial intelligence” programming is so sophisticated that they know if your web content is written well or not. The better your content reads to a human being, the more “points” you get from search engines.

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[updated May 3, 2010] When it comes to posting video online, there can be search engine optimization (SEO) benefits if you follow certain guidelines. Here are 5 things you should do with your video content to achieve SEO benefits. As an example, check out this fantastic web video marketing campaign that is getting results. It’s [...]

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