Make Your Mark    

It’s time for me to get off the fence about whether to have a Facebook Page for my business. I think I need to write a blog post to help me land on one side of the fence.
Perhaps by the end of writing this, I will have launched a Page that you can check out. [...]

Read Full Post »

At a seminar on Web 2.0 for small businesses last week, the first panelist, Chris Amato, started us off by giving a quick (and excellent) overview of the hottest online bells and whistles — from viral videos on YouTube to Twitter and iPhone apps.
Widgets, nings, and apps, oh my.

Read Full Post »

Jeff Cohen has mastered the art of using social media to find a job. He was smart enough to use his own social media savvy to promote himself to his employer of choice, Bronto. Here’s what happened.

Read Full Post »

The main reason people search online is to look up information, so if your online communications are only about selling or asking for something, you’re missing the boat.
The key to effective marketing and communications whether online or offline is to give your audience something they find valuable first.
Be helpful. Then offer them the option to [...]

Read Full Post »

It’s OK if you’re not quite in the Twitter game (yet) but if you’re part of an organization, you should do these few damage control tasks right away. Others are learning the hard way.

Read Full Post »