Tag Archive 'viral marketing'

All Marketing Rules Have Changed. Now What?

Posted in Heart-Centered Marketing, Social Media, Web & Social Media on Jun 18th, 2009

Image by Brett L. via Flickr In the previous post about social media, I explained how the playing field has changed for everything, as fueled by the rising access to social media. When it comes to promoting something on the web, you are not in charge of your own messaging anymore. Everyone is in charge. [...]

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Social Media for Social Change: It Works, Iran Is Proof

Posted in Social Media on Jun 17th, 2009

If you had any doubt left about the potential for using social media (like Twitter) for social change, I hope all doubts are gone this week. There is a revolution going on all around us — in business, politics, everything! The streets of Iran this week are the perfect reflection of it. Social media is [...]

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Fun Viral Marketing Sample

Posted in Web & Social Media on Dec 2nd, 2008

Have you seen the ElfYourself emails that people are sending around this time of year? OfficeMax is getting tons of consumer-generated advertising as a result of all those emails. That’s called “viral marketing.”

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