Tag Archive 'web 2.0'

Definitions: Web 1.0, 2.0, and 3.0

Posted in Social Media, Web & Social Media on Jun 5th, 2009

Here’s some quick definitions of these web evolution terms that leave many in the dark. Understanding these terms can help you understand more about how web marketing is evolving.

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It’s the Message, Not the Medium

Posted in Social Media, Val's Favs, Web & Social Media, Web Content on May 10th, 2009

At a seminar on Web 2.0 for small businesses last week, the first panelist, Chris Amato, started us off by giving a quick (and excellent) overview of the hottest online bells and whistles — from viral videos on YouTube to Twitter and iPhone apps. Widgets, nings, and apps, oh my.

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Good Marketers Give First

Posted in Heart-Centered Marketing, Social Media, Web Content on Apr 21st, 2009

The main reason people search online is to look up information, so if your online communications are only about selling or asking for something, you’re missing the boat. The key to effective marketing and communications whether online or offline is to give your audience something they find valuable first. Be helpful. Then offer them the [...]

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What’s All This “2.0″ Talk?

Posted in Social Media, Web & Social Media on Apr 20th, 2009

You’ve probably heard “Web 2.0″ thrown around but even people who say it don’t always know what it’s about or why it’s so important. And now people are adding “2.0″ to everything: Business 2.0, World 2.0, Learning 2.0, etc. So what’s up? “2.0″ is a playful reference to a cultural shift in who’s got the [...]

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