The main reason people search online is to look up information, so if your online communications are only about selling or asking for something, you’re missing the boat.
The key to effective marketing and communications whether online or offline is to give your audience something they find valuable first.
Be helpful. Then offer them the option to [...]
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Posted in Web & Social Media, Web Content on Feb 19th, 2009
When making decisions about the content on your website, keep this adviceĀ from a pro in mind:
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Alright, you’ve heard your business or organization should have a presence on social media sites like Facebook, Twitter, and LinkedIn, right? Whether you’ve barely heard it or already started, here’s a quick primer on what, why, and how.
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Posted in Val's Favs, Web & Social Media on Jan 10th, 2009
I had the most interesting conversation over a business lunch yesterday. Against the practical voice in my head, I said a little about what I really want to be doing, and a new door opened up that I couldn’t have imagined.
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