Make Your Mark    

When you’re done writing that perfect blog post or webpage, go back and sprinkle in a few synonyms of your main topic. For example, if you’re writing about “volunteering,” refer to it as “community service” too. Why?

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Even though search engines are robots, their “artificial intelligence” programming is so sophisticated that they know if your web content is written well or not. The better your content reads to a human being, the more “points” you get from search engines.

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Copywriting (not copyrighting) is writing copy (text) for marketing or promotional purposes. It’s a specialized form of writing and usually involves marketing research and a lot of tweaking to get it just right.

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Copywriting, web content writing, SEO copywriting… what are they? Here’s a glossary to spell it out.

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Writing for the web (for websites or social media communications) is very different from writing for print. One major difference is that people rarely “read” on the web, they scan. So you have to get creative to keep their attention.

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