MomsRising.org Mom of the Year Viral Video Success
May 10th, 2009 by Val Nelson
Seven million people viewed the MomsRising.org Mother of the Year Award customizable video in honor of Mother’s Day. It’s a great web marketing sample for social causes or anyone.
By creating a funny and creative video that people can easily customize and send to all the moms they know, this mother’s advocacy group also squeezed in their cause messaging to millions of viewers. (More about the campaign)
Fantastic campaign. Have a look at the video and you’ll immediately see why people want to take a minute to send it along. Another perfect example of offering something free that people want and then letting them do your pollination.
Way to rise above the noise MomsRising!
Looking for someone to help you create a video campaign? Check out Vivid Edge Media Group in Western Mass.
