Think Billboard
Feb 19th, 2009 by Val Nelson
When making decisions about the content on your website, keep this advice from a pro in mind:

We’re thinking ‘great literature’ (or at least ‘product brochure’), while the user’s reality is much closer to ‘billboard going by at 60 miles an hour.’
—Steve Krug, web usability consultant and author of Don’t Make Me Think
Enough said.

