Content Is King

Nov 11th, 2008 by Val Nelson

Among web marketers, there’s a saying that content is king. It’s not the design, or some flashy intro, or some secret code to get to #1 in Google—it’s the content that makes the biggest difference in whether you get results.

With that in mind, your content can’t be the part you throw together so your web designer will have something to put in there. It should be the centerpiece! And your copywriter should be involved from the outset.

Sometimes web professionals refer to the website design as the “wrapper.” Remember to focus on what’s inside the wrapper more than the wrapper itself.