Comments on: Be Heart-Centered in Business…Out Loud

By: Terry

Terry — Wed, 07 Dec 2011 19:16:00 +0000

On target for me,,, the ‘professional’ persona dissolving.

By: Val Nelson

Val Nelson — Fri, 22 Jan 2010 17:57:40 +0000

Martha,
Thank you for adding your marketing expertise. I can tell from your blog that you are applying this authenticity value in your business. I enjoyed your “Inspired Marketing” post.
Best,
Val

By: Martha Giffen

Martha Giffen — Fri, 22 Jan 2010 17:26:24 +0000

Great post! If we don’t use our “authentic” voice, who are we really? Be who you are,in biz and in LIFE!

By: Val Nelson

Val Nelson — Tue, 19 Jan 2010 04:03:36 +0000

Nancy, thanks for those important elaborations. Interesting idea that we are “panicked out.” I think you’re right! But it’s as if we are still in transition mode and trying to find our new approach.

I think we’re in a huge cultural paradigm shift, not just for marketing but in the way things get done on a global level.

I love the way you said small business owners need to “connect with their authentic voice.” I gave some tips on how to do exactly that in this latest post:
If You Hate Promoting Your Services, Stop

Val

By: AffirmingSpirit

AffirmingSpirit — Tue, 19 Jan 2010 02:57:46 +0000

Val, just to clarify: I believe their *go for the pain* concept means => evoke the fear in the client so they take action. Go for what will shock them into panic so they’ll hire you immediately. And, for the past 20-30 years, this approach really did work.

However, in the past few years, something has shifted. Now, most people are panicked-out/had enough ~AND, many have lived the experience of paying someone they believed would help them, only to find out THEY knew more than the person they were hiring!

So, this is why small business owners need to get out of the fear and hype, and connect with their authentic voice ~then, they will be heard by those who are seeking what they offer.

Many blessings,
Nancy