Want to inspire someone to do something new? Want them to hire you, buy something, follow your lead, become more earth-friendly?
Start by drawing a compelling vision of the future outcome.
Or as Simon Sinek says in this persuasive video (embedded above), start with the WHY. Only then will people listen to the WHAT and HOW.
Sinek gives memorable examples of successful persuasion, from Martin Luther King, Jr., to the success of Apple. If these ideas are at all confusing, take a moment to watch this important video. And at least remember this:
[MLK] gave the ‘I have a dream’ speech, not the ‘I have a plan’ speech. ~Simon Sinek