Why You Get Tongue-Tied About Your Work and What To Do

tongue-tied[I almost titled this post, “Stop Worrying About the Words.” You’ll see why.]

Even if you have some memorized answer to “What do you do?”, you probably still worry about whether you’re using the right words. There’s so much stress over the words related to our work. You’re not alone in that struggle.

I especially notice this struggle when it comes to describing a new business or cause that you’re really excited about. It feels like there’s no possible way to capture all that is in your heart about it. Using only a few words to capture it feels like you’re cheapening it somehow. Sound familiar?

And if you get really tripped up on the words and you’re rethinking it over and over, you might be an introvert. We’re at higher risk of over-thinking our words. That’s me! While it’s also an asset to naturally think things over thoroughly, that can cause trouble too. The worst is when you’re thinking and thinking, then you start feeling more nervous about getting it right, and negative thinking can take over. You know that feeling? Yup.

Think about all these words you have to come up with for a business. The list itself is overwhelming.

  1. Business name
  2. Tag line
  3. Your title
  4. A brief description of what you do (the dreaded “elevator pitch”).
  5. Business card words (It’s so small!)
  6. Words for your website’s Home page (What the heck?!)
  7. Words for your website’s About page (Credentials? Your personal story? Your philosophy? Huh?)
  8. What to say in an introductory video
  9. Your Linkedin profile description
  10. Your email signature
  11. What to say when a reporter interviews you about your work
  12. Your bio for an upcoming presentation
  13. Then there’s the presentation itself!
  14. I’m sure you can think of a few more.

If any of these items on the list cause you to tense up, you’re in good company. Finding the words is one of the hardest parts of having a business. And the same goes for a cause you’re working on, a new career direction you want to pursue, or anything to do with what you do.

OK, now you get the extent of the tongue-tied problem.

Here’s why it’s so hard, and what to do about it. Continue reading

Good Marketers Give First

A perfect exchange

A perfect exchange

The main reason people search online is to look up information, so if your online communications are only about selling or asking for something, you’re missing the boat. (And I bet your heart doesn’t like doing it like that anyway.)

The key to effective marketing and communications whether online or offline is to give your audience something they find valuable first.

Be helpful. Then offer them the option to check out your opportunities. Your heart will be happy and your wallet will be happy.

Continue reading