[I almost titled this post, “Stop Worrying About the Words.” You’ll see why.]
Even if you have some memorized answer to “What do you do?”, you probably still worry about whether you’re using the right words. There’s so much stress over the words related to our work. You’re not alone in that struggle.
I especially notice this struggle when it comes to describing a new business or cause that you’re really excited about. It feels like there’s no possible way to capture all that is in your heart about it. Using only a few words to capture it feels like you’re cheapening it somehow. Sound familiar?
And if you get really tripped up on the words and you’re rethinking it over and over, you might be an introvert. We’re at higher risk of over-thinking our words. That’s me! While it’s also an asset to naturally think things over thoroughly, that can cause trouble too. The worst is when you’re thinking and thinking, then you start feeling more nervous about getting it right, and negative thinking can take over. You know that feeling? Yup.
Think about all these words you have to come up with for a business. The list itself is overwhelming.
- Business name
- Tag line
- Your title
- A brief description of what you do (the dreaded “elevator pitch”).
- Business card words (It’s so small!)
- Words for your website’s Home page (What the heck?!)
- Words for your website’s About page (Credentials? Your personal story? Your philosophy? Huh?)
- What to say in an introductory video
- Your Linkedin profile description
- Your email signature
- What to say when a reporter interviews you about your work
- Your bio for an upcoming presentation
- Then there’s the presentation itself!
- I’m sure you can think of a few more.
If any of these items on the list cause you to tense up, you’re in good company. Finding the words is one of the hardest parts of having a business. And the same goes for a cause you’re working on, a new career direction you want to pursue, or anything to do with what you do.
OK, now you get the extent of the tongue-tied problem.
Here’s why it’s so hard, and what to do about it. Continue reading
It’s a new era so stop making résumés like you’re applying to IBM of 1950. Here’s your checklist to get it right.
My career coaching clients often ask me to review their résumés. As a former hiring manager, I know what employers pay attention to (and what ends up in the trash) especially when they’re inundated with résumés.
Here’s what I find myself saying all the time about the résumés I review. Please use the following as a checklist and we’ll all be happier. Continue reading
[updated Aug. 9, 2011]
If you have something to say or promote (e.g., looking for work or new clients), making a short and simple video should be moved up on your priority list.
When you see how this small business video sample (featured here) draws you in, you’ll want one too.
These two reasons should convince you:
- YouTube is the second most popular place to search, after Google.
We’re all so worried about our rank in Google, but what’s your rank in YouTube?
- To get work in a today’s economy, you have to stand out and have a unique appeal. What better way than with the personal approach of a video? Video is growing, but there’s still time to be ahead of the curve. Continue reading
Here’s my Spring 2010 update after being at this self-employment journey for a little over a year.
I’m a bit sporadic with my blogging. Yep, something has to give sometimes.
I notice a lot of my fellow business owners let their blogs take a back seat sometimes. If that’s you too, that’s OK. Blogging is great (why), but it’s true that you have to focus first on the lowest hanging fruit when you’re trying to earn a living.
So, for today, instead of a regular blog post, here are some snippets from my world, kind of like the best of my Twitter updates. Continue reading
I was filling out my Google user profile and noticed that alongside the blanks for my name and website address is a blank for “Your Superpower.” I love that! And it got me thinking.
What would you put? If you don’t know, it’s worth deciding.