The Secret to Easier Marketing for Self-employed Introverts

Marketing Head Spin!

Marketing Head Spin!

Marketing angst is probably the most common concern I hear from people who are self-employed or considering self-employment, so I want to bring some hope to the cause right now.

I’ve been writing a business and career advice column for introverts that appears on Quiet Revolution and Huffington Post, and most of the letters I get from self-employed people are about some kind of dislike of marketing.

Here’s a question from a self-employed service provider that captures it well. I’ll give you an excerpt from that column plus a link to read the whole answer.  Continue reading

LinkedIn Profile Essentials: Why and How

It’s time for a post about LinkedIn because I’m spending a lot of time explaining it. Even people who have been using it a while are not using it as well as they could be. You’re leaving money on the table if you don’t use it, or if you don’t use it well. It’s not just for stuffy “businessy” people. You’ll find plenty of heart-centered people in there.

And it doesn’t take much time at all! There’s really no down side to having an updated LinkedIn profile. And plenty of up sides.

Below are a few specific reasons why you should spiff up your profile, followed by quick tips on how to make it work best. I’m including links to step-by-step instructions.

Even if you’re sure social media is not for you, at least get a listing in LinkedIn and I’ll let you off the hook on the rest.

My LinkedIn profile

LinkedIn says I’m an all-star. That’s fun to see.

Who am I to advise on this?

I’ve been using LinkedIn longer than most people have even heard of it, and I’ve tinkered around to see what works. I gave gotten business from LinkedIn with very little effort. And I’m in the top 5% of most viewed LinkedIn profiles. I understand social media and I enjoy sharing the shortcuts.

So here’s my checklist for you…

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Optimizing Your Social Media Profiles To Get Found

Small businesses know by now that they need a website AND visibility in the popular social media sites like Facebook and LinkedIn, and maybe Twitter, YouTube, and others too. It’s not just about having your own website anymore.

So most of you have got at least one social media profile kinda sorta thrown together, like a basic LinkedIn profile. But then I hear: uh, what, huh? What now? One of the goals of my blog (and my business) is to help folks get past those stuck places. So here are some tips.

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Interns Can Help, If…

internThere’s so many great reasons to hire interns (especially for help with new media) and we all seem to want their help. But, so much gets in the way, right?

You search, you interview, they start…they stop showing up, or you don’t know what to give them… and you stop trying.

Yet, some people manage to make it work! People are using interns for help with social media marketing, technical jobs, video storytelling, and more. I’ve been collecting their secrets for you.

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