It’s Time to Prioritize Video (AKA YouTube)

[updated Aug. 9, 2011]

If you have something to say or promote (e.g., looking for work or new clients), making a short and simple video should be moved up on your priority list.

When you see how this small business video sample (featured here) draws you in, you’ll want one too.

These two reasons should convince you:

  1. YouTube is the second most popular place to search, after Google.
    We’re all so worried about our rank in Google, but what’s your rank in YouTube?
  2. To get work in a today’s economy, you have to stand out and have a unique appeal. What better way than with the personal approach of a video? Video is growing, but there’s still time to be ahead of the curve. Continue reading

5 SEO Tips for Video

[updated May 3, 2010]

When it comes to posting video online, there can be search engine optimization (SEO) benefits if you follow certain guidelines. Here are 5 things you should do with your video content to achieve SEO benefits.

As an example, check out this fantastic web video marketing campaign that is getting results. It’s short, simple, entertaining, and gets the point across.

Continue reading