[updated May 3, 2010]
When it comes to posting video online, there can be search engine optimization (SEO) benefits if you follow certain guidelines. Here are 5 things you should do with your video content to achieve SEO benefits.
As an example, check out this fantastic web video marketing campaign that is getting results. It’s short, simple, entertaining, and gets the point across.
Important SEO Considerations for Video Content
- Post your video everywhere possible.
As long as you’re making a public video for your own website, go ahead and post it on as many other websites as possible, especially YouTube. Not only will it create buzz and make you easier to find, you will immediately gain valuable inbound links to your website — assuming you include a link in your user profile and the video description.
- Optimize your video posts on other sites.
When posting your video on social media sites like YouTube, use your target keywords in your video title, tags, and description. And include your website address in the description and the video itself. Every time someone embeds your video or shares it on another social media site like Facebook, they will automatically grab your ideal title and description.
- Optimize the video page on your own website.
Make sure there is relevant text content on the same webpage as the video, such as the video transcript or at least a detailed description of the video content. Search engines can’t hear or see; if you want their attention, provide text.
- Make your videos interesting enough to attract attention.
Adding entertaining or informative video content is a great way to make your website more inviting and therefore attract more inbound links from other websites. Inbound links are a major part of SEO. The sample video above is a perfect example that is gaining lots of attention and inbound links. Even I’m linking to it.
- You can incorporate SEO-friendly text into the video itself.
Google and some other search engines can read the text portions of SWF Flash files even if they contain video content too. FLV Flash files, as used on YouTube, don’t contain the kind of text that Google can read. Here are technical references on SWF files from Adobe Flash and Google. You can add captions in YouTube and those can be read by search engines.
Does Google Rank Video Content Higher?
An added bonus for adding video to your website is that Google might give a slight preference to pages with video content. Since people like video, Google probably gives it preference as well since they want to keep their users happy.
Simply adding video content to a page is not enough to get Google’s attention, but if you follow the guidelines above, your web page should do well.
Video Storytelling Samples from a Pro (Media Shower Productions)