Is Blogging Worth It?

[updated Oct. 19, 2009]

Blogs can be incredibly effective for drawing people to your cause or business (if you know the tricks of the trade), but they’re not for everyone and they can suck up valuable time.

Study shows small businesses that blog get 55% more website visitors.
HubSpot study (8/17/09)

Having a blog for marketing purposes is a large time investment with very strong potential. But it takes a while to notice the results and it also takes consistent time and energy along the way.

The question is not whether it’s worth it, it’s whether you have the time and inclination to do it. If not, it’s worth considering hiring someone to help.

What If No One Comes to My Blog?

Many people wonder how they’ll draw people to their blog and whether it’s worth it if no one goes to it. Here’s a short answer of how it can be done, with some effort:

Video: How to Increase Blog Traffic (1:38)

Video: How to Increase Blog Traffic (1:38)

Should I Blog?

It depends on you and your goals. I’ll be happy to help you decide if you tell me more. Feel free to leave comments or questions below.

For most organizations, blogging is a great idea but there are no staff members available for it. If that’s you, you can hire a blogger.

If you decide to do it yourself, get some blogging training so that you’ll know the tricks of the trade and avoid wasting any time. You can improve the effectiveness and efficiency of your blogging by hiring a blog editor or a virtual marketing assistant to keep things on track.

If you’re considering blogging on your own, check this out first:

Is Blogging for You?

Originally published on August 28, 2008. Last revised on December 8, 2014. This entry was posted in Blogging by Val Nelson. Bookmark the permalink.
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