Should I Blog on My Website or a New Location?

Blog right in your website

Website with blog built in.

Businesses and organizations often ask this question, or seem to think that it doesn’t matter.

It definitely matters and the answer is nearly always to blog on your main website. Here are the details and why.

I recently checked my answer against numerous experts on blogging, web marketing, and search engine optimization. There is a clear agreement that blogging on your main website is the best way to go.

Exact Setup for Your Blog

These are good setup options for your business or organization blog:

  • www.yourmainwebsite.com/blog/
  • www.yourmainwebsite.com/news/

DON’T have an address (URL) for your blog that looks like this:

  • blog.yourmainwebsite.com (This is at least better than the next two options but still not ideal.)
  • yourname.blogspot.com
  • yourname.wordpress.com

Why It Matters

  1. Search engines will like you better.
    Search engines love frequently updated content, such as happens on blogs. Therefore, when you blog on your main website domain, all that search engine love (higher search rankings) will go to your main website! This benefit will be mostly lost if you use one of the above “Don’ts.”
  2. People will see it as more legitimate.
    Using your main domain for your blog is seen as more legitimate — by people and search engines. Does a blogspot.com domain look as legitimate to you?

Yeh, But… No Excuses

“But I can build it on Blogger and embed it on my website and it will look the same to the outside world.”

Search engines will know the difference. You won’t have the same benefits as if you use the same domain name as the primary location. Technical setup matters.

“But my website doesn’t currently have blogging capability so I have to start it somewhere else unless I redo the whole website.”

You can still use a blog platform like WordPress.org even if the rest of your website is built with something else. Your web developer should know how to make it work.

“But what if I don’t want the blog to be easily found by my main website visitors?”

Then you can bury the link to it in the footer or somewhere obscure. But I hope there’s a really good reason to not want the same people to go there.

Alright, One Exception

Ha, isn’t there always at least one exception to the rule?

The one exception for building your blog at a separate location is if you plan to leave the business or organization behind and take your blog with you. Pretty rare for that to make sense anyway.

Questions, disagreements? Please leave comments in the box below.

Originally published on October 6, 2009. Last revised on December 8, 2014. Posted in Blogging | Tagged | Bookmark the permalink.
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  • Ya, but…how about “ignorance” as an excuse? Or better yet, “newbie?” Honestly, I didn’t realize it was a business faux pas to have a domainname.wordpress.com blog. I’m not too concerned about search engines at the moment…but I do want to do the appropriate thing.
    Thanks for the heads up–I will be researching how to connect my blog with my website (I love learning new things!).

    • Hi Jeannette. You’re not alone. Some pros do the same thing as you, but I think they are missing out.

      Even if you’re not concerned about search engines today, you probably will be at some point. Since changing the URL later will be trickier, it’s better to get it moved before your traffic builds up.

  • I was vikasgupta.wordpress.com and now it forwards to vikas-gupta.in and my PR dropped from 4 to 0 !!!!!!!!!!! WordPress charged 10 dollars for it.

    I will self-host soon but my own domain, I know, will get a higher ranking even if it is still on WordPress.com. Isn’t that true?

    • Hi Vikas,
      Switching from one URL to another after your website is already live will cause a drop in Google PR (PageRank) initially. It’s a risky thing to do, but it will pay off in the long run if you build up inbound links to the new URL.

      If the old URL was properly forwarded to the new one, the PR should rise sooner than later.

      You’re right that the domain benefit is the same whether using WordPress.org or WordPress.com. However, WordPress.org offers other SEO benefits that will help if implemented well.

      Good luck!

  • Yeah, the URL redirect is working perfectly. Thanks. I hope to get back my PR 4 asap! 🙂

    I am following your blog regularly now. Thanks.

    Liked your 350 badge; I also had it sometime ago. Am watching a film now; replies to replies, if any, will be after 3 hours.

    Thanks again; take care. 🙂

  • Yeah, but….won’t I get traffic advantages from hosting the blog portion of my website at blogger.com because of the community aspect? Is there a way I could do this? Or should I not even be thinking about this in the first place? My new website is freelancewriterchick.com my blogger.com blog is freelancewriterchick.blogspot.com. I like the traffic at blogger.com. Should I just keep them both and lonk back and forth? or can I use the cutom URL feature for a subdomain? signed, Head spinning!

    • Mary, those are all great questions. I can see why your head is spinning. You’re not alone in those concerns.

      The idea of changing a URL midstream is risky and not always the way to go especially if you are happy with your blog traffic now. You’d want to get someone’s advice who can dig into your stats. There would have to be enough payoffs to justify the temporary drop in traffic that would inevitably happen during a URL switch. (See my answer to Vikas above.)

      One of the best things about having a blog is to draw traffic to your main website and it is usually more effective at that when it’s on the main website domain. But it depends on so many things, such as how actively you promote each site.

      I’d have to see how Blogger handles the custom URL feature in order to advise on whether that’s effective from a search engine perspective. Often those things are not done in a search engine friendly way.

      My gut tells me your best bet is to leave things as they are for now and make sure your links back and forth are clear and easy to find.

      Best wishes.