It’s the Message, Not the Medium

Flooded by Social Media Options

Flooded by Social Media Options

At a seminar on Web 2.0 for small businesses last week, the first panelist, Chris Amato, started us off by giving a quick (and excellent) overview of the hottest online bells and whistles — from viral videos on YouTube to Twitter and iPhone apps.

Widgets, nings, and apps, oh my. The new media options are enough to make even a techie’s head spin.

Then the last speaker on the panel, John Bidwell, calmly and rightly emphasized that it’s the message, not the medium that counts.

I couldn’t agree more. When it comes to online communications, I like to say:

It’s what you say, and how you say it.

Web Marketing Is a Social Science

Many people want to categorize web marketing under technology or Internet services, but truly, it is a social science.

A developer can build a great website or a mobile phone app, but it’s up to you or your marketing team to create the right message that will make the difference.

I commend Diane Dougherty (of the MSBDC) for gathering panelists for the Web 2.0 seminar that not only had web technology experts but also included an online journalist and a branding expert. It’s all in the blend.

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