You know it’s time for a new blog post when a topic comes up in multiple conversations in the same week. So here’s this week’s theme.
I work with heart-centered business people, and many of them struggle to express that side of themselves out loud — especially in the business world. But we all need to go there.
We tell ourselves: “Can’t say that, that’s too mushy,” “That’s too personal,” or “They’ll think I’m stupid.”
If you need a practical reason to say it out loud (or in any business communications), here’s the kicker: our holding back on our hearts is getting in the way of our success.
Showing our caring human side is exactly what will draw the audience and results we want! I promise.
The Proof that Heart-Centered = Better Results
For the left-brained scientific types (and everyone who needs a little encouragement), here’s the evidence:
- Check your own buying decisions for evidence. You make spending choices based on how you feel about a business, right? And don’t you feel better about the businesses that seem to care? Don’t you prefer the ones with thoughtful live people on the other end of the customer service call?
- It’s proven that the most loyal customers are the ones who got the most honest helpful responses after a company made a mistake. People become more loyal when someone admits a mistake. Think about that. We get to be imperfect! Phew.
- If you read blogs, aren’t you most drawn to the ones where the writer seems light-hearted, funny, vulnerable, or just plain real? You wouldn’t read it otherwise.
- Oprah. The epitome of open-hearted = big success. Need I say more?
Go Past Your Comfort Zone
Go a little past your comfort zone and then you’re probably in the right place. Get in above your elbows. (Yikes.) That’s where the gold is!!!
You are already heart-centered, so all you have to do now is let it come out in your words — on your website, Facebook, LinkedIn, brochures, phone conversations, and at that dreaded networking event. Why hold back anywhere?
I’m not asking you to be something you’re not. The key is to reveal more of the real you — mistakes, stuttering, and all. What makes it feel hard is thinking we have to be perfect. Go forth and be messy.
Heart-Centered Communication Sample
Here are three different styles for a LinkedIn status update. Which one would make you click to read more?
Old formal business style:
“New Article: Best Practices for Business Newsletters”
Heart-centered business style:
“I hope this saves you from my mistakes: 10 Things I’ll Never Do Again with My Newsletter”
Bolder heart-centered style:
“Ouch, I just learned a hard lesson on what not to say in a business newsletter. I hope my readers know how much I love them even when I goof up.”
OK, what’s your bold LinkedIn or Twitter post going to be? Tell me below and I promise I’ll become a fan.
My bold action for the moment is to hit “publish” before I make sure there are no mistakes in this post. OK, here goes.
Related Posts from the Blogosphere
- The lesson from two lemonade stands (Seth Godin’s Blog, 1/11/10)