1 Easy Step for Getting New Clients Now

Spring EmergenceThis is not some gimmick. I’m going to give you the exact step below because I’m concerned that so many people skip over this easy and effective step.

I notice that people starting businesses, or even with existing businesses, make it way too hard on themselves to get a few new clients.

You don’t even need a website, a speaking engagement, a business card, or a networking event to get some new clients.

This is the easiest and fastest way to get new clients.

I recently had a first coaching session with a client who we discovered was ready enough to have her first customer, but she wasn’t sure how to find customers. I nudged her to try this one idea and by the time we met the second time, she had two new customers!

Here It Is

Make sure you announce to the people who already trust you that you’re ready for clients. All you have to do is think of at least 15 people and send them a clear, sincere, and brief email about what you do and what kind of clients you are most suited to help. Ask them to think of a few people to forward the email to, and you’ll soon hear some positive responses and inquiries.

It really is that simple. Doesn’t it seem silly how often this step is skipped over?

There are people who already know, like, and trust you. If you think you have to get clients primarily by connecting with strangers, you’ll be waiting a long time. Start with where there is already trust.

Let me respond to some of your concerns:

  1. “But people who know me already know what I do.”
    Actually, they mostly don’t grasp it, and they would appreciate knowing and would appreciate the opportunity to help in some concrete way. Let them help.
  2. “I don’t want to bother people with another email.”
    If you keep it short and concrete about exactly what you’re requesting, they will read it and try to help. People love to help when there’s something clear to do! You can start with just a few people to test it out, and then widen the circle as you build confidence.
  3. “I don’t know enough people to tell.”
    You definitely do. Think about former co-workers, former clients, friends, family, and all kinds of people sitting in your email contact list. Those contact are more interested than you may think. Go through your contact list and find at least 15 people to start. The more you tell, the better.
  4. “What if it doesn’t work?”
    Notice what does happen. Did people respond with questions? Did they say they would forward it? Notice the signs and consider a follow-up email to clarify questions. You might even call one or two of them to ask for direct feedback. Then after fine-tuning your messages, expand to another 15 people. And keep going and it will eventually work. Patience and perseverance is essential to successful self-employment.

7 Tips To Make It Work

  1. Choose people who trust you.
    You don’t have to send it to everyone. Think of people who are supportive of you and your ideas. Especially include people who are familiar with your reliability or skills.
  2. Prioritize people who love to connect people.
    Some people naturally love to introduce people to each other. They get excited when someone wants new connections. Their internal wheels will keep turning until the match you with someone. These are the ones to invite to lunch if they’re willing.
  3. Keep it fairly brief.
    No one wants to read long emails, and they won’t. Try sticking to a max of 5 short paragraphs. Short words and short paragraphs make it easy to scan. A link for more info is good. (If you need to go longer, at least keep the paragraphs short so it’s easy to read.)
  4. Show your passion and sincerity.
    They don’t need (or want) the details, but they do need to feel your sincerity and passion for what you’re doing. Don’t be too formal or it will come across as cold.
  5. Include a specific and easy invitation for the interested person.
    For instance, “I invite them to contact me at [email or phone] for a free sample consult…”
  6. Just send it, imperfectly.
  7. Yes, you can call them too.
    Remember, they already like you!

More Details and a Sample Email

OK, you want more background and a sample email? Here’s a snippet from Chris Guillebeau‘s book, $100 Startup, with concrete advice (from a super successful introvert):
How to Spread the Word About Your Work.

Ready for More Easy Client Attraction Steps?

I wrote another post that takes you through a couple more steps:
3 Quick, Easy, Effective and Free Steps to Get Clients

These tips are for real. No gimmicks. No sales. No charge. Just stuff that has helped me and others, shared from the heart because I hate seeing people struggle so much.

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  • Jeff Rock

    Hi Val, This is so good and so true! You know, I have never done this. You are right that people don’t really know what I do or who I am trying to help, even people very close to me. This is a simple thing, and simple almost always trumps complex. Thank you! -Jeff

    • Haha, simple trumps complex. Love it. That’s right up my alley!

  • elana@mytrueplace.com

    Thanks Val, I’ve been doing my work for a while now and am looking to grow in a big way. This gave me some fresh ideas about how to enlist my friends/past clients in spreading the word about my work in a clear and actionable way. I’m excited to give it a try and see how it goes.

    • So glad to hear. And I’m glad you sent me the link to pass on.

  • Val, this is so spot on! We assume people know what we do and what’s important to us, but that’s a costly assumption. I’ve not always been so great at this, so I really appreciate the nudge. It’s important to call on our champions… because when we tell two friends, they’ll tell two friends, and they’ll tell two friends, and so on. I love how clearly you lay this out, and how easy your advice is to implement. Thank you!! ~Beth

    • Exactly. As I’ve learned from Susan Cain, a handful of kindred spirits is far more important than thousands of strangers. We all need to stop worrying about numbers and truly connect with people we know already.

  • So nicely put, and so true. Thanks for the refreshing reminder.

    • Thanks Ken. I’m glad you liked it. Looking forward to being on the list when you send something out.

  • Rebecca

    I love this. I could do this.:-) Said the introvert.

  • Laura Finney Miller

    Love this. Just the nudge of inspiration I needed today.